URL Shortening
URL shortening is a technique on the World Wide Web in which a URL may be made substantially shorter in length. This involves using an HTTP Redirect on a domain name that is short to link to a Webpage which has a long URL. For example, the URL
http://www.dailykos.com/storyonly/2010/10/28/914273/-Bloggers-roundtable-with-President-Obama
Can be shortened to
http://uta.gs/wikipedia
Friendly URL
A rewrite engine is software that modifies a web URL's appearance (URL rewriting). Rewritten URLs (sometimes known as short, fancy URLs, or search engine friendly 'SEF') are used to provide shorter and more relevant-looking links to web pages. The technique adds a degree of separation between the files used to generate a web page and the URL that is presented to the world.
In the above example, instead of http://qt.vc/82 we can clean it up with this friendly URL:
http://qt.vc/obama-bloggers
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Crowdsourcing
Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.
For example, the public may be invited to develop a new technology, carry out a design task (also known as community-based design and distributed participatory design), refine or carry out the steps of an algorithm, or help capture, systematize or analyze large amounts of data.
The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.
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Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages calledtweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other authors' tweets this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of just following individual authors.
All users can send and receive tweets via the Twitter website, compatible external applications (such as for smartphones), or by Short Message Service (SMS) available in certain countries. While the service is free, accessing it through SMS may incur phone service provider fees. Since its creation in 2006 by Jack Dorsey, Twitter has gained popularity worldwide and currently has more than 100 million users. It is sometimes described as the SMS of the Internet.
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Tag / Tagging
There are several different kinds of tags as they pertain to the web. One is a method for tracking user behavior through the use of tracking cookies. The kind of tagging we're most interested in is much different. We categorize pages by assigning tags to them - short, easy-to-understand keywords and keyword phrases. These are then converted to links on the website, so that if one were to click on a tag link, he or she would be presented with a list of related websites. Tagging is part of the semantic web ' it's a simple way to categorize pages, and helps with search engine optimization as well.
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Non Profit
A non-profit organization (abbreviated as NPO, also known as a not-for-profit organization) is an organization that does not distribute its surplus funds to owners or shareholders, but instead uses them to help pursue its goals. Examples of NPOs include charities (i.e. charitable organizations), trade unions and public arts organizations. Most governments and government agencies meet this definition, but in most countries they are considered a separate type of organization and not counted as NPOs. They are in most countries exempt from income and property taxation.
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Fundraising
Fundraising or fund raising (also development) is the process of soliciting and gathering contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies (see also crowd funding). Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for for-profit enterprises. Traditionally, fundraising consisted mostly of asking for donations on the street or at people's doors, and this is experiencing very strong growth in the form of face-to-face fundraising, but new forms of fundraising such as online fundraising have emerged in recent years, though these are often based on older methods such as grassroots fundraising.
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Charity
Charitable giving is the act of giving money, goods or time to the unfortunate, either directly, online or by means of a charitable trust or other worthy cause.
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Blog or Bloggers
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.
As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs
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Affiliate Marketing(Not sure if we want this as it may be too much info)
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing (using one website to drive traffic to another) is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
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Spam/Email Spam
E-mail spam, also known as junk e-mail or unsolicited bulk e-mail (UBE), is a subset of spam that involves nearly identical messages sent to numerous recipients by e-mail. Definitions of spam usually include the aspects that e-mail is unsolicited and sent in bulk. One subset of UBE is UCE (unsolicited commercial e-mail).
E-mail spam has steadily grown since the early 1990s. Botnets, networks of virus-infected computers, are used to send about 80% of spam. Since the cost of the spam is borne mostly by the recipient, it is effectively postage due advertising.
The legal status of spam varies from one jurisdiction to another. In the United States, spam was declared to be legal by the CAN-SPAM Act of 2003 provided the message adheres to certain specifications. ISPs have attempted to recover the cost of spam through lawsuits against spammers, although they have been mostly unsuccessful in collecting damages despite winning in court.
Spammers collect e-mail addresses from chatrooms, websites, customer lists, newsgroups, and viruses which harvest users' address books, and are sold to other spammers. They also use a practice known as 'e-mail appending' or 'epending' in which they use known information about their target (such as a postal address) to search for the target's e-mail address. Much of spam is sent to invalid e-mail addresses. Spam averages 78% of all e-mail sent.
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Malware
Malware (also: scumware), short for malicious software, is software designed to secretly access a computer system without the owner's informed consent. The expression is a general term used by computer professionals to mean a variety of forms of hostile, intrusive, or annoying software or program code. The term 'computer virus' is sometimes used as a catch-all phrase to include all types of malware, including true viruses.
The good news is that uTags has malware detection built in. We are able to detect most malware and virus sites and block them before they become a problem for our users. We are also able to block most adult websites, to keep uTags fresh and clean.
Software is considered to be malware based on the perceived intent of the creator rather than any particular features. Malware includes computer viruses, worms, trojan horses, spyware, dishonest adware, scareware, crimeware, most rootkits, and other malicious and unwanted software or program. In law, malware is sometimes known as a computer contaminant, for instance in the legal codes of several U. S. states, including California and West Virginia.
Malware is not the same as defective software, that is a software that has a legitimate purpose but contains harmful bugs.
Preliminary results from Symantec published in 2008 suggested that 'the release rate of malicious code and other unwanted programs may be exceeding that of legitimate software applications.' According to F-Secure, 'As much malware [was] produced in 2007 as in the previous 20 years altogether.' Malware's most common pathway from criminals to users is through the Internet: primarily by e-mail and the World Wide Web.
The prevalence of malware as a vehicle for organized Internet crime, along with the general inability of traditional anti-malware protection platforms (products) to protect against the continuous stream of unique and newly produced malware, has seen the adoption of a new mindset for businesses operating on the Internet: the acknowledgment that some sizable percentage of Internet customers will always be infected for some reason or another, and that they need to continue doing business with infected customers. The result is a greater emphasis on back-office systems designed to spot fraudulent activities associated with advanced malware operating on customers' computers.
On March 29, 2010, Symantec Corporation named Shaoxing, China as the world's malware capital.
Sometimes, malware is disguised as genuine software, and may come from an official site. Therefore, some security programs, such as McAfee may call malware 'potentially unwanted programs' or 'PUP' .
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