At UTa.gs, we recognize that privacy is an important issue, and we operate our website and all information with the protection of your privacy in mind. We do not share any personally identifying information about you with 3rd parties without your consent. As with any website that has analytics software installed (99%pct; of the web), we may utilize anonymous data about the users of our website, which will be used to enhance the user experience without divulging any personal information to 3rd parties. As with any URL shortening service, the shortened URLs created are listed and open to public display. This will of course help to advertise and potentially increase traffic to your site. In working with UTa.gs, we allow you to create a personal profile that you can share with the general public. As an added level of security and for those that do not choose to share their profile, we allow you to hide your profile information during the initial sign up process. Your security and privacy are very important to UTa.gs and we always keep that in mind as we continue to make improvements to our service. To that end, feel free to share any comments or suggestions on our charity/URL forum.